
01 / PRODUCT
Turns a founder's ambiguity into a thing to ship, before the first product call and before the first screen.
- Product strategy
- System design
- Team building
TEAM
Three seats — product, engineering, and go-to-market — each held by an operator who's run the discipline inside a company, not advised on it from the outside. Remote by design, AI-first in practice, backed by a shortlist of freelancers and studios we call in when an engagement needs a fourth or fifth seat.

01 / PRODUCT
Turns a founder's ambiguity into a thing to ship, before the first product call and before the first screen.

02 / ENGINEERING
Runs the build from scope to handoff, so you walk away with a codebase your next team can operate.

03 / GTM
He pressure-tests GTM decisions against P&L reality before recommending them to a founder.
FULLY REMOTE
The studio has run distributed since day one. Decisions get made in Linear and Loom, not in meetings nobody captured, so a new senior can catch up on the last quarter in a morning.
AI-FIRST
AI does the volume: codegen scaffolding, first-pass spec drafts, PR review on style. Seniors own every decision — architecture, hiring, release calls — and nothing ships without a human approving the diff.
QUALITY OBSESSED
We hold 20% of every engagement back for the work nobody sees: tests, observability, runbooks, the second-week refactor of the part we now know is wrong. The people we call in operate the same way.
Beyond the core, we bring in senior freelancers and fellow studios for whatever the engagement actually needs — brand design, GTM, regulated-fintech specialists, more engineers. They come in for the duration and leave with us.
Interested in working with us?